Real Techniques is a brand of professional brushes with international success online. It was created by two make-up experts, sisters Samantha and Nicole Chapman, who, after many years of experience in the sector, became idols in the world of online beauty through their Youtube channel Pixiwoo, their blogs and their online tutorials.
The channels studied were: franchise chains (monobrands and multibrands), private label brands (perfume chains and relevant large retailers), brands distributed in drugstores and pharmacies, mass-market brands and masstige brands.
Sleek MakeUP is an innovative, avant-garde English brand which offers the latest trends in make-up colours, with outstanding quality and at very accessible prices. Thanks to its high-pigment products and its wide variety of colours, with more than 30 base tones, it has become an icon amongst make-up professionals and enthusiasts, offering the most colourful tones on the market.
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