PROYECTOS

January 25, 2017 / by TBM

BRANCH & ROOT - CHRISTMAS INFLUENCERS CAMPAIGN 2016

CLIENT

Branch & Root – Independent, niche, online cosmetics store

THE CHALLENGE:

Introduce the philosophy, brands and content of the Branch & Root online store to the target audience through a digital campaign with beauty and lifestyle influencers.

OUR WORK:

Branch & Root is an independent online cosmetics store recently launched in Spain. The store offers a superb selection of independent, niche cosmetics, supported by its founders’ pharmaceutical expertise and experience in cosmetics.

Branch & Root entrusted The Beauty Makers with management of their Christmas influencers campaign.  We decided to carry out a campaign with 25 influencers of different ages, sectors and profiles with shared values aligned with the project, such as an interest in natural, independent cosmetics.

Through our close relationship with the profiles of national instagramers, youtubers and bloggers, we managed the distribution of packs personalized with various niche brands from the Branch & Root catalogue and coordinated a promotional campaign using discount vouchers, inviting followers to discover the store and its products in the run up to the Christmas holidays.

Additionally, we sent personalized product packs to 5 profiles of opinion formers in the beauty press to complement the action and support the campaign directly from within the sector.

 TBM SERVICES

Influencer campaign

Share This:

Uso de cookies

Este sitio web utiliza cookies para que tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

ACEPTAR
Aviso de cookies