PROYECTOS

January 27, 2017 / by TBM

BEAUTIK - PRESS EVENT - INFLUENCERS
BEAUTIK EXPERIENCE TOUR

CLIENT

Beautik – Skincare and Cosmetics Distributor

THE CHALLENGE

Create and produce an event to introduce 10 brands distributed exclusively by Beautik to the beauty and lifestyle press and influencers for the first time in Spain.

OUR WORK

Beautik entrusted us with the presentation of 9 of its skincare, make-up, accessories and haircare brands to the media and influencers. All of these brands already had a large reach on an international level and enjoyed extensive distribution in Spain but needed to develop their reputation in the Spanish market. Beautik also needed to position itself as a brand and promote the products in its physical and online stores.

The main challenge for this project was to define an event format that would both be entertaining for guests and reflect the Beautik experience, and at the same time present each of the 9 brands (Batiste, Eylure, It’s Skin, Sleek MakeUP, Real Techniques, Ecotools, 7th Heaven, Wet Brush and UBU).

At The Beauty Makers we defined a concept for the event in the form of a press Open Day in Madrid, entitled the Beautik Experience Tour, at which we invited participants to discover the various brands through a circuit of 4 Beauty Stations where they could try products from the Hair Salon, Make Up Backstage, Brow and Lash bar, Skin Care ranges. Each Beauty Station offered applications by experts (Hair Stylist, Make-up Artist, Brow Expert, etc.) or a demo using models who accompanied us throughout the session. The same format was repeated in the evening with a selection of Beauty & Lifestyle influencers.

Both the format of the event and the brands were well received by guests, leading to widespread coverage in both the media and digital channels in the months that followed.

TBM SERVICES

360º Beauty PR
Events (concept, coordination)
Graphic design (logo, materials)
Press release
Press kits
Press conference
Influencers conference
Press office – PR
Influencer relations

“The team has an excellent and very close relationship with the top beauty journalists and influencers. They were extremely helpful in every initiative, task and event we requested.”
Nuria Causadias, Brand Manager, Beautik

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